TRADEBUILDER HQ LLC
COOKIE POLICY
This Cookie Policy explains how TradeBuilder HQ LLC ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at https://tradebuilderhq.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them. This Cookie Policy supplements our Privacy Policy, which describes how we handle personal information more broadly.
This Cookie Policy applies to our marketing website at https://tradebuilderhq.com. Our web application at admin.tradebuilderhq.com has a separate Application Cookie Policy, which describes the single strictly necessary cookie used there. This Cookie Policy does not apply to the application.
In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.
WHAT ARE COOKIES?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, TradeBuilder HQ LLC) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (for example, advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
WHY DO WE USE COOKIES?
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us to measure the performance of our Website and our own marketing. Third parties serve cookies through our Website for advertising and analytics purposes, as described below.
HOW CAN I CONTROL COOKIES?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Preference Center. The Cookie Preference Center allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
The Cookie Preference Center can be found in the notification banner and on our Website. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.
We also honor recognized universal opt-out preference signals, such as Global Privacy Control (GPC), as described in our Privacy Policy.
COOKIES WE USE
The specific types of first- and third-party cookies served through our Website and the purposes they perform are described below. The specific cookies served may vary depending on the specific pages you visit.
Essential website cookies
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas. (Our application's separate strictly necessary cookie is disclosed in the Application Cookie Policy, not here.)
| Name | Purpose | Provider | Type | Expires |
|---|---|---|---|---|
| csrf_token | Protects against cross-site request forgery and malicious actors. | tradebuilderhq.com | http_cookie | 29 days |
| TERMLY_API_CACHE | Stores the visitor’s consent result to improve performance of the consent banner. | tradebuilderhq.com (Termly) | html_local_storage | 1 year |
| __cf_bm | Used by Cloudflare to distinguish humans from automated bots and protect the site against malicious traffic. Does not store personally identifiable information. | Cloudflare, Inc. | http_cookie | 30 minutes |
Analytics and customization cookies
These cookies collect information used in aggregate to help us understand how our Website is used or how effective our own marketing is. These run on our marketing website only.
| Name | Purpose | Provider | Type | Expires |
|---|---|---|---|---|
| _ga | Records a randomly generated ID used to produce aggregate data about website usage. | .tradebuilderhq.com (Google Analytics) | http_cookie | 13 months |
| _ga_* | Used by Google Analytics 4 to persist session state and count sessions for analytics reporting. | .tradebuilderhq.com (Google Analytics 4) | http_cookie | 13 months |
Advertising cookies
These cookies are used to measure and support advertising for our own Services. They run on our marketing website only. They do not identify you by name or contact details unless you choose to provide them.
| Name | Purpose | Provider | Type | Expires |
|---|---|---|---|---|
| _gcl_au | Used by the Google Ads conversion linker to store a first-party click identifier for attribution of our own advertising campaigns. | .tradebuilderhq.com (Google) | http_cookie | 3 months |
| _gcl_ls | Stores Google click-identifier information in local storage to support attribution of our own advertising campaigns. | tradebuilderhq.com (Google) | html_local_storage | Persistent |
| _fbp | Used by Meta to identify browsers for measurement and delivery of our own advertising on Facebook and Instagram. | Meta Platforms, Inc. | http_cookie | 90 days |
| _fbc | Stores the last Meta click identifier (fbclid) when a user arrives via a Meta ad, used for click-through attribution of our own advertising. | Meta Platforms, Inc. | http_cookie | 90 days |
| lastExternalReferrer | Records the last external URL from which a user reached the website. | tradebuilderhq.com (Meta) | html_local_storage | Persistent |
| lastExternalReferrerTime | Records the time at which a user reached the website from an external URL. | tradebuilderhq.com (Meta) | html_local_storage | Persistent |
CONTROLLING COOKIES IN YOUR BROWSER
The means by which you can refuse cookies through your web browser controls vary from browser to browser; visit your browser’s help menu for more information. Most advertising networks also offer a way to opt out of targeted advertising — for more information, visit the Digital Advertising Alliance (optout.aboutads.info), the Digital Advertising Alliance of Canada (youradchoices.ca), or the European Interactive Digital Advertising Alliance (youronlinechoices.eu).
OTHER TRACKING TECHNOLOGIES
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, such as web beacons (also called “tracking pixels” or “clear gifs”) — tiny graphics files containing a unique identifier that let us recognize when someone has visited our Website or opened an email. These technologies often rely on cookies to function, so declining cookies may impair their functioning.
TARGETED ADVERTISING
Third parties may serve cookies on your device to support advertising for our own Services through our Website, and to measure the effectiveness of that advertising. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these. You can control these cookies as described above and through our Cookie Preference Center.
UPDATES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top indicates when it was last updated.
FURTHER INFORMATION
If you have any questions about our use of cookies or other technologies, please email us at privacy@tradebuilderhq.com or by post to:
TradeBuilder HQ LLC; 8401 Mayland Dr, Ste A Richmond, VA 23294 United States; Phone: +1 (703) 544-7020
Last Updated: August 31, 2026 · Version 2.1